Microsoft
announced the name of its Windows 10 browser last week. While the code name,
Project Spartan, was exciting and invoked visions of dominance and strength,
the final name Microsoft picked is totally dull and mundane. Microsoft Edge is
the successor to Internet Explorer, but the software giant had a huge
opportunity to bury the bad image of IE, and it has blown it.
Microsoft
Edge sounds like some type of datacenter or corporate IT package from a decade
ago. It’s not cool, exciting, or even remotely interesting. It’s boring and
sounds like the dreadful EDGE pre-3G internet connection that nobody wants on
their phones these days. My friends joke that their iPhones are on the
"edge of death" when they see the little E icon, and Microsoft Edge
just reminds me of a bad internet connection or a WWE wrestler. Neither of
those is cool.
Since
Microsoft has picked Edge, you would expect a cool new logo and splashy brand,
but that hasn’t happened. Microsoft’s Edge logo simply clings to the past by
acting as a safe bet and mimicking the Internet Explorer logo. They’re both a
lowercase "e," and all that’s really removed from the Edge logo is
the halo from the IE logo. It's designed this way for those who are familiar
with the IE logo as it exists today, the generation that are still using the
browser. Microsoft should be more concerned with the masses that have moved to
download Chrome or Firefox, which both have completely different names and
logos.
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