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According to neuroscientists John Kounios and Mark Beeman,
there's a reason for that. Their book, The Eureka Factor,
explores the influences at work behind that much sought-after "Aha!"
moment. Research suggests that in trying to conjure up inspiration, most of us
end up suppressing it. The book explains how to clear out mental junk, in order
to make way for pivotal revelations.
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