INFORMATION CONSULTING: Time Management Tips

INFORMATION CONSULTING: Time Management Tips: Practice the following techniques to become the master of your own time: Carry a schedule and record all your thoughts, conversations and...

INFORMATION CONSULTING: Social Media and Workplace Productivity

INFORMATION CONSULTING: Social Media and Workplace Productivity: Social media and workplace productivity. In a world of evolving technology, we must understand and use the right tool to get the ...

Social media and workplace productivity.

In a world of evolving technology, we must understand and use the right tool to get the optimum result.

Years before now, we had to use post offices to get information from point to point and it has gradually evolved to fax, telephone, email etc.

The internet has been an agent of fast communication.hence, a tool to growth and development of businesses and world economy.

Different platforms have been setup on the internet to facilitate easy communication both for business and social purposes.

We would be talking about social media as it relates with workplace productivity or how it can be used for business productivity.

What is social media?

It’s a means of interaction among people in which they create, share and/or exchange information and ideas in virtual communities and networks. I.e. facebook, twitter, linkedIn, skype etc.

According to a recent study from Mckinsey global Institute (MGI), there is a great deal of potential value in using social media “to enhance communications, knowledge sharing, and collaboration within and across enterprises”.

A study from data analytic firm Evolv suggests that employees who use up to four social media networks are exceptionally productive and stay in their jobs longer than those who don’t have access to social media at work.

How does social media relate to workplace productivity?

For clarity, what I am talking about is using social media at work to work. Social media is a great tool that can enhance your business and employees productivity and can also work against you if not rightly managed. You won’t be able to manage it if you don’t measure its merit and demerit as it relates to your purpose.

Barriers of a Brand/Branding

Building a Quality brand

Last week, I talked about ways/steps to build a Quality Brand. I gave tips that would take you step by step into creating and selling your brand i.e. Identify what a Brand is, what are the components of a Brand, Packaging, Brand management and Strategies to sustain your Brand.

Strategies to sustain your Brand are the things you have to do to keep your brand trending. Its all about AIM, MARKET AND STRATEGY.

Before creating your brand you would have an AIM (what you hope the Brand achieves), MARKET (your prospective consumer/customer/client) and you would need to put the right STRATEGY in place to get through to your preferred MARKET.

To get through to your preferred market, the strategies you employ must overcome/break certain market barriers.

I should begin by stating that the growth of a Brand is determined by the barriers it’s willing to overcome, the tools being used and the timing employed.

To stand out as a Brand, you have to know the right tool to use which would save you cost and time to give you outstanding results.

Some of the barriers includes but not limited to:

Competition: what is your close substitute or major competitor in your line of business?

Your answer to the above question would help you with your feasibility study (identify their selling point & market response). You can then develop your product with improvement to the market demand which would give you an outstanding result because you just filled a need.

              Location/localization: where your product is going to sell from is an important key.I would advice that your feasibility should be well conducted to put you in the right location where you have easy access to raw materials, production equipment and your preferred market.

 Technology is an important tool to use to get your product out. So your location can also be the internet (website, social media etc).

Branding

The Life of a product is in her Brand.The idea and connection it makes with her consumer